Sunday, January 18, 2015

Synopsis

William Langhorne has 30 years combined experience in major-media  advertising  sales, direct marketing, telemarketing management, publishing and writing. William spent six years as an advertising Account Executive servicing  "top  500" retailers and national  accounts as well as a diverse  group  of national ad agencies  including MacLaren McCann, JWT and Young & Rubicam.

After  publishing  the  Inflation  Fighter  shopper-advertiser in 1984,  William spearheaded the introduction of  telemaketing  at  Rogers Cable in Hamilton Ontario, achieving a national first place ranking for  sales growth as Telemarketing Supervisor at Rogers Cable, later earning a personal reference letter signed by Ted Rogers.

In 1991 William earned a BA in Journalism at Ryerson University. At the "Review of Journalism" William increased ad sales ten-fold, and helped "The Review" win Columbia University's award for "Best Student Annual in North  America"against competition from Ivy League schools. At Telemedia, under  three  past-Presidents of the Canadian Direct Marketing Association, William trained and supervised  thirty telemarketers in the first auto-dialed call center in Canada. William also wrote a sales manual and developed a system of sales logic for auto-diallers.

In  Victoria BC at  Accounts  Recovery Corp.  William was Supervisor Staff Development  and wrote a 400 page  comprehensive  training manual. William sold three new accounts  a  week and wrote three business profiles a week for Victoria Direct News. Recently at Ontario Wholesale Energy William and his teammate generated 1.6 million dollars ($1,643,000 - 700 RCE's) gross revenue in their last quarter.


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