Synopsis
William Langhorne has 30 years combined experience in major-media advertising sales, direct marketing, telemarketing management, publishing and writing. William spent six years as an advertising Account Executive servicing "top 500" retailers and national accounts as well as a diverse group of national ad agencies including MacLaren McCann, JWT and Young & Rubicam.
After publishing the Inflation Fighter shopper-advertiser in 1984, William spearheaded the introduction of telemaketing at Rogers Cable in Hamilton Ontario, achieving a national first place ranking for sales growth as Telemarketing Supervisor at Rogers Cable, later earning a personal reference letter signed by Ted Rogers.
In 1991 William earned a BA in Journalism at Ryerson University. At the "Review of Journalism" William increased ad sales ten-fold, and helped "The Review" win Columbia University's award for "Best Student Annual in North America"against competition from Ivy League schools. At Telemedia, under three past-Presidents of the Canadian Direct Marketing Association, William trained and supervised thirty telemarketers in the first auto-dialed call center in Canada. William also wrote a sales manual and developed a system of sales logic for auto-diallers.
In Victoria BC at Accounts Recovery Corp. William was Supervisor Staff Development and wrote a 400 page comprehensive training manual. William sold three new accounts a week and wrote three business profiles a week for Victoria Direct News. Recently at Ontario Wholesale Energy William and his teammate generated 1.6 million dollars ($1,643,000 - 700 RCE's) gross revenue in their last quarter.
After publishing the Inflation Fighter shopper-advertiser in 1984, William spearheaded the introduction of telemaketing at Rogers Cable in Hamilton Ontario, achieving a national first place ranking for sales growth as Telemarketing Supervisor at Rogers Cable, later earning a personal reference letter signed by Ted Rogers.
In 1991 William earned a BA in Journalism at Ryerson University. At the "Review of Journalism" William increased ad sales ten-fold, and helped "The Review" win Columbia University's award for "Best Student Annual in North America"against competition from Ivy League schools. At Telemedia, under three past-Presidents of the Canadian Direct Marketing Association, William trained and supervised thirty telemarketers in the first auto-dialed call center in Canada. William also wrote a sales manual and developed a system of sales logic for auto-diallers.
In Victoria BC at Accounts Recovery Corp. William was Supervisor Staff Development and wrote a 400 page comprehensive training manual. William sold three new accounts a week and wrote three business profiles a week for Victoria Direct News. Recently at Ontario Wholesale Energy William and his teammate generated 1.6 million dollars ($1,643,000 - 700 RCE's) gross revenue in their last quarter.
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posted by williamc @ 9:19 AM
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